Friday, 15 May 2015

Pepsi Advertisements - My votes

I nominate the "Free Hugs" Crash the Pepsi video as the best advertisement. It is funny and also brings out how people love Pepsi. The music in the background is very nice and came alive and had a lovely lilt. It seems like a great advertisement and I really loved it. I particularly liked the advertisement on how the man draws the girl's attention by displaying the Free Pepsi sign and when she is drinking Pepsi, he changes it back to free hugs which even amused the girl in the advertisement. This advertisement is fun, brings out the craze for the drink and is sure to be liked by one and all. Overall this is a wonderful advertisement with a good chance of being voted a winner.

My second vote is for the "Sharing is Caring" Crash the Pepsi video. I almost danced seeing the advertisement. The three girls after opening their Pepsi cans and performing cheers with pepsi foam oozing out, sees a man who seemed alone and sad.  I particularly liked the advertisement because it was so caring. When they share the drink with the man, his face lights up and becomes very happy, performs cheers and starts dancing with them. This reminds me of the three musketeers that we all have read in our school days with a bit of modern day glamour attached. This advertisement, in my opinion is a close second.

My third vote is for the Crash the Pepsi IPL ad by Vallatic Films. It starts off with different people men, women, girls and boys of all ages opening Pepsi bottles and enjoying the drink. This shows how refreshing the drink is and how it is loved by people of all ages. As the ad shows more and more people drinking Pepsi directly from bottles, the music picks up tempo and starts beating faster. I really like how they create the collage at the end of the advertisement.

Most videos were really good and choosing the winner is no easy task. When you look into the details of the advertisement and the sublimal messages produced by the advertisements, some really stand out even in the case of stiff competition. The winning advertisement should be able to hold the attention of the viewer who is generally happy to switch channels whenever the advertisement starts. I believe the above three advertisements are capable of holding the viewers attention and fall in that category.








I'm voting for the best ads in the #crashtheIPL activity in association with BlogAdda from 8th May to 14th May. Are you?



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